LA ROCHE POSAY

THE OPPORTUNITY

Treat La Roche-Posay brand partners to a memorable winter escape with a curated itinerary in Queenstown. We set out to educate them, and their followers, around the importance of wearing sunscreen 365 days of the year, regardless of the conditions.

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CAMPAIGN

DARKHORSE created a bespoke itinerary for six guests to experience the best that Queenstown has to offer. From dining at Queenstown’s finest restaurants, to helicopter rides and golf experiences at one of NZ’s most prestigious courses, as well as  private boat tours - every element was considered and capturable - with tasteful branded touch points along the way.

Over the course of the getaway, our brand partners were informed about the importance of UVA and UVB, with extensive education about sun damage at altitude and also the need to wear sunblock every day, regardless of the seasons.

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WHY WE LOVE IT

DARKHORSE curated an amazing experience for an exclusive group of guests, providing a luxury getaway where content capture and shareability was considered at every step.

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