THE HOTEL BRITOMART
HOTEL LAUNCH CAMPAIGN
Sustainable from the ground up, The Hotel Britomart required an integrated launch strategy worthy of it’s 5-Green Star status.
DARKHORSE didn’t let COVID-related border closures get in the way, launching the hotel in style across PR, social and events.
THE OPPORTUNITY
Create a highly innovative, creative, data-driven communications plan that aligns with strategic objectives to create buzz, and drive awareness for the opening of The Hotel Britomart.
CAMPAIGN
DARKHORSE was tasked with launching The Hotel Britomart via an integrated approach across PR, social media and digital to establish the Hotel as the destination to experience the best of Auckland, specifically the Britomart precinct. We built a strong communications strategy designed to keep The Hotel Britomart top of mind from the tease period through to launch, across strategic media relations, paid media, programmatic ads, paid social and organic social.
Even though the hotel was delayed due to the pandemic, we managed to creatively work with the domestic market to secure coverage across a breadth of media, hero-ing The Hotel Britomart’s Five Green Star rating, luxury point of difference and connection to Britomart.
WHY WE LOVE IT
We launched a Hotel in the middle of a global pandemic with a focus on the domestic audience and still managed to win the hospitality industry share of voice.
THE RESULTS
