Malfy Gin Summer Campaign

Malfy Gin: Spreading the Spirit of Italy across Australia and New Zealand

A year after launching into the market, Malfy Gin wanted to maintain the momentum it had established at launch and position itself as the gin of the summer - not last year’s news.

We created an omnichannel campaign that included influencer partnerships with the likes of Nadia Fairfax and Elliot Garnaut hosting their own Malfy long lunches; product send-outs of ‘The Ultimate Malfy Summer Kit’; collaborations with like-minded brands including fashion house Caitlin Crisp, who designed a Malfy-inspired dress; digital and in-life content including a series of bespoke hand painted murals; and a comprehensive PR plan to amplify all activity.