Porsche Taycan Launch

Porsche: Launching the All-Electric Taycan

To unveil the all-electric Porsche Taycan and premiere the Celestial Jade Turbo GT, Porsche Asia Pacific hosted an extraordinary launch event at Singapore’s historic Pasir Panjang Power Station. The experience took 800 invited guests on a transformative journey, beginning in a stark, monochromatic world symbolizing dormancy and transitioning into a vibrant, electrified space filled with the soul of Porsche. This immersive narrative brought to life the brand's ethos and the Taycan's unique identity, encapsulating the concept of Overfeel.

DARKHORSE managed all creative and production elements, from show choreography and music design to scenic development and F&B curation. Every detail was meticulously crafted to highlight the Taycan’s cutting-edge innovation and performance, creating an unforgettable celebration of Porsche’s electric future.